Ogazón’s New Label Opens With Deano’s Four-Track Reasons EP
A self-titled imprint turns a DJ’s long-standing enthusiasm for dubplates into a public record label.
Illustrative photo: Paulo Cristovam / Unsplash. https://unsplash.com/photos/PcpW0v9BFFE
Ogazu00f3n has announced a new record label under her own name, with South African producer Deano supplying the first release. The four-track Reasons EP is scheduled for 20 November, according to the initial announcement reported by Resident Advisor.
The idea developed from something familiar to working DJs: cutting dubplates of unreleased music they trust enough to play. Bringing that material to a wider audience through a label is a natural extension, but also a commitment to curation, pressing and distribution.
Reasons moves across several points between house and techno. Its tracklist is u201cReasons,u201d u201cBlack Pearl,u201d u201cRadixu201d and u201cMatter To Me,u201d suggesting a programme intended for different moments of a set rather than one repeated formula.
A DJ-run imprint can offer something important to smaller producers: a clear curatorial voice and a route to listeners beyond a fleeting clip online. The first record points to an approach based on enduring dance music rather than chasing a single trend. Future releases will show how that principle develops.